BA (Hons) Business (Marketing)

This degree will develop a comprehensive and in-depth understanding of the role and function of marketing within an organisation with specific reference to Marketing Communications, Consumer Behaviour, Business to Business Marketing and International Marketing.

Throughout this degree, students will gain an understanding of the principles and functions within organisations including marketing, managing and developing people, accounting and finance, operational and project management and the use of Information Systems. This will be underpinned by developing an appreciation of a range of other contemporary issues such as sustainability, globalisation, corporate social responsibility, diversity, entrepreneurship and risk management that can influence the marketing of an organisation.

Upon completion of this degree, successful students will complete with a sound foundation in business and marketing. This understanding of how to successfully market organisations will act as an excellent foundation for a career in marketing.

Throughout the duration of this programme many different aspects of business and marketing will be covered, some key topics are:

  • Understanding a variety of organisational types, objectives, operational behaviour and managerial and strategic approaches, both within and between organisations
  • Exploring the range of influences, both internal and external, including the marketplace, on the development of corporate strategy and the organisation’s performance, overall effectiveness, and the ability to meet all stakeholder needs and interests
  • Understanding social awareness in analysing socio-cultural issues, and through positive engagement devising and justifying chosen solutions to address complex problems
  • Analysing different approaches necessary for working and communicating effectively, creating a successful professional relationship and actively engage through the provision of meaningful contributions.


Foundation Level

Research Skills
Professional Skills
Data Skills
Communication Skills

Year 1

Business Environment
Academic and Professional Skills
Economics for Business
Business Finance

Year 2

Managing Human Resources
Principles and Practices of Marketing
Legal Aspects of Business and Marketing
Marketing Communications

Year 3

Digital Marketing
Business Strategy
Consumer Behaviour
Undergraduate Major Project (Business Contexts)

Entry Criteria

Standard Entry Requirements

A typical offer would be BCC at A-Level or DMM at BTEC / 112 UCAS Points.

Foundation Year Entry Requirements

The standard entry requirements for an Integrated Foundation Year are DEE at A level or MPP at BTEC / 64 UCAS Points.

UCAS Codes

3 years: NLBM
4 years: BMFY
Institute Code: N45

English Language Requirements

All students applying with International or EU qualifications must meet the following minimum English language requirements:

  • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at undergraduate level.

For information regarding English language requirements at the University, please see our English Language Requirements.

Our published entry requirements are a guide only and our decision will be based on our assessment of your overall suitability for the programme. We treat everyone as an individual, which means we will look at your whole application, including any relevant work experience and personal circumstances, as well as your educational qualifications.


This award is available as a three-year degree programme or a four-year extended degree programme.


University of Northampton London
6th Floor, Import Building
2 Clove Crescent
London, E14 2EB

Fees and Funding

UK Full-time fee: £9,250 per annum.

Please visit our Funding and Student Finance page for more information.


This programme is assessed via a number of methods including individual management reports, presentations, examinations, group work, boardroom simulations and portfolio writing.


Our scheduling of lectures and tutorials optimise the chance of meaningful part-time work. A part-time job in the right sector can help hone your understanding of business and help develop the graduate skills employers want to see upon graduation.

Throughout the programme, students will build upon their employability skills. As part of self-development enhancement as learners and professionals, students will have to analyse and critically reflect on given scenarios throughout a variety of contexts. This will allow students to analyse different approaches necessary for working and communicating effectively, creating successful professional relationships and actively engage through the provision of meaningful contributions.

Graduate employment opportunities that might be available to graduates of the programme could include:

  • Advertising Executive
  • Marketing Executive
  • Market Researcher
  • Public Relations Officer
  • Copywriter
  • Media Planner or Buyer
  • Social Media Manager
  • Event Manager
  • Product Manager.

This site uses cookies, if you continue without changing your settings, we'll assume that you are happy to receive all cookies. Click here to learn more about cookies.